We


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EXPERIENCES

We are game changers,
the magic makers.

Some of the partnerships where Scorz Technology is elevating fan and brand experiences.

Budweiser Canada Red Lights

As a brand that loves ice hockey, Budweiser Canada wanted to deliver the real-time excitement of the in-arena experience to ice hockey fans. Working with Budweiser and their agency, Scorz developed Budweiser Red Lights – an innovative product embedded with a WIFI connection and accompanying smartphone app.

The aim was to develop a product that would enhance the hockey goal scoring experience for die-hard Canadian hockey fans – an authentic-looking goal light similar to those found in hockey arenas. The technology wirelessly connects the Red Light to the internet, instantly triggering a flashing siren as soon as a goal occurs so devoted fans in Canada could celebrate in real-time, no matter where they were.

@BudRedLights

Bud Light Touchdown Glass

Working with Bud Light, Scorz produced the Bud Light Touchdown Glass for the New England Patriots to light up all of the team’s scoring moments. Fans who attended the 2017 Home Opener had the opportunity to experience a once in a lifetime toast as their Bud Light Touchdown Glass lit up in Patriots blue when the Super Bowl LI Banner was unveiled and throughout the whole game. 

Fans who couldn’t make it to the game were able to replicate this experience with an E-Comm purchase one of 28,300 Bud Light Touchdown Glasses as a nod to the Patriot’s epic 28-3 comeback in Super Bowl LI! Fans connected their glass to the Bud Light Touchdown Glass via the Budweiser Sports App mobile app and were able to experience in stadium scoring moments all season in home.

The success of this program led to another Bud Light Touchdown Glass program at U.S. Bank Stadium for Super Bowl LII. Each fan in attendance received a cup and heightened the game experience with it lighting up blue for each Patriots score and green for Eagles scores. Fans took the cups home to activate in home for following seasons.   

In the media

Bud Light kicks off the NFL season with new football-themed advertising and iconic toast at Gillette Stadium
Bud Light giving away glasses that light up for every Patriots TD all season
Bud Light to Debut Branded Light-Up Beer Glasses
This Special Bud Light Glass Will Light Up After Every Patriots TD In 2017
BudLight glass lights up when the Patriots score

Budweiser Blue Jays Home Run Glasses


Scorz worked with Budweiser and the Toronto Blue Jays to develop Home Run glass. The glass was a prominent feature of the Blue Jays 2018 campaign when it lit up the Rogers Center!

The glass lit up as the iconic Blue Jays blue whenever the Blue Jay's hit a home run, creating an incredible atmosphere in the stadium while simultaneously experienced the same electric feeling from the comfort of their own couch!

Each Budweiser Blue Jays Home Run Glass was sold as a part of a promotional campaign for 24 packs of Budweiser where the glass was 1 of 3 available Blue Jays items. The campaign received an 14% purchase intent increase, 2x ad recall and a 42.5% redemption rate.

MCG Light Up Cup powered by Scorz

Australian sporting fans who spent large portions of 2020 impacted by coronavirus restrictions were able to capitalise on an innovative partnership between Scorz and the MCG. Scorz partnered with the iconic MCG to develop the MCG Light Up Cup – a limited edition, Bluetooth enabled cup connected to the Scorz App that ‘celebrated’ in supporters colours every boundary scored or wicket taken at the ‘G during the summer.  
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Backed by recent sports marketing research that suggested fans are looking for new ways to enhance the in-home experience of sport consumption the MCG Light Up Cup looked to create a multi-sensory experience that aimed to reconnect fans with the ‘G and continue to make the moments that matter memorable.  

The MCG Light Up Cup activated for fans following Australia, India or any of the Big Bash League franchises during the summer and continued its activation for the upcoming 2021 AFL Season.

In the media:

Labatt doubles down as Canadians embrace Bud Red Light program
Budweiser lights up the hockey world
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